Office Personnel

Executive Director
David W. Peaden II

Serves as chief administrative officer, recommends and participates in formulation of new policies and makes decisions within the bounds of existing policies. Plans, organizes, directs and coordinates the staff, programs and activities to ensure the association’s goals and objectives are met.

Accounting and Office Manager
Alecia Overman
alecia@hbawf.com

Responsible for coordinating the association’s financial management system. Processes accounts receivable, accounts payable, and invoicing for all areas of the association in accordance with set guidelines and procedures. Reports and manages membership data for the associations membership database, NAHB and FHBA. Maintains and updates the associations website. Coordinates the Home & Product Expo.

Develops and manages membership recruitment and retention programs that increase the membership base of the association. Also, develops, manages and promotes member services that enhance the value of membership. Coordinates and executes the marketing and communications programs and activities of the association to further the mission of the association.

Activities Coordinator
Kelly Ross
Kelly@hbawf.com

Provides administrative support to the association. Serves as staff liaison to the Auxiliary Council, Custom Builders Council, Remodelors Council and the Green Building Council. Coordinates Continuing Education programs, Showcase of Homes, Parade of Homes and the SAMTRAM (Sales & Marketing Tram).